Case Study of the Day: Social Saheli – Women Empowerment Through Social Media

Background: A number of women self-help groups (SHGs) in Uttar Pradesh have benefitted from Social Saheli.

About the Social Saheli

• Social Saheli is an online platform that helps women’s self-help groups (SHGs) in Uttar Pradesh by providing skill-building, mentorship, storytelling and marketing assistance.
• It converges the voices of women entrepreneurs who are working with local self-help groups.

How Social Saheli is Empowering the Women SHGs in Uttar Pradesh?

• It helps the SHG women to become financially independent and enables them to sell their products in a digital-driven world.
  • The Sahelis make products ranging from pickles, spices, bags, clothes, handicraft items, gifting items, dairy products, skin care, beauty products and more.
• The platform has trained 115 women self-help group members across two districts in Uttar Pradesh, and its video episodes have generated over 3.3 million views, leading to product enquiries, support from peers, and mainstream media attention.
• Social Saheli is empowering women SHGs in UP by providing them with access to social capital, enabling them to become entrepreneurs, and expanding their business and marketing horizons.

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