National Mission on Cultural Mapping and Roadmap (NMCMR)

National Mission on cultural mapping was launched to preserve India’s rich cultural heritage and promoting rural traditions to revitalize rural economies.

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About National Mission on Cultural Mapping (NMCM)

It was launched in 2017 by the Ministry of Culture to preserve, promote, and document India’s diverse cultural heritage, particularly in rural areas.
It is executed by the Indira Gandhi National Centre for the Arts (IGNCA).

Objectives of the Scheme

Cultural mapping of 6.5 lakh villages along with their geographical, demographic profiles, and creative capitals.
To create awareness about the strengths of cultural heritage and its interface with development and cultural identity.
Creation of National Registers of Artists and Art Practices.
Development of a web portal and mobile app to function as a National Cultural Work Place (NCWP).

Interconnected Programme

The mission operates through 3 interconnected programmes:

Sanskritik Pratibha Khoj: Campaign for cultural awareness, talent hunts, and revitalization of folk and tribal heritage.
Mera Gaon Meri Dharohar (MGMD): Cultural mapping to identify and promote local art practices, artists, and craftspeople.
National Cultural Workplace (NCWP): Interactive web portal for artists and craftspeople. Online platform serving as a cultural service provider.

Thongjao Village, Manipur

Known as the “Land of Pottery.”
Legacy of Padma Shri awardee Neelamani Devi, a master craftswoman, has kept the traditional pottery art alive.
Villagers create both functional pots and intricate masterpieces, passing the craft to the next generation.
Global Stage: Through the Mera Gaon Meri Dharohar (MGMD) platform, Thongjao’s pottery and artisans’ stories are promoted globally.