Jal Diwali Campaign – Women for Water, Water for Women, Objectives

Ministry of Housing and Urban Affairs (MoHUA) has launched a new initiative called the “Women for Water, Water for Women Campaign” under its flagship scheme – Atal Mission for Rejuvenation and Urban Transformation (AMRUT), in partnership with the Ministry’s National Urban Livelihood Mission (NULM). The campaign celebrates “Jal Diwali” and will commence on 7th November 2023, and continue till 9th November 2023.

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Jal Diwali Campaign

The Ministry of Housing and Urban Affairs (MoHUA) is all set to unveil a progressive initiative called the “Women for Water, Water for Women Campaign” under its flagship scheme – Atal Mission for Rejuvenation and Urban Transformation (AMRUT), in partnership with the Ministry’s National Urban Livelihood Mission (NULM). Odisha Urban Academy is the knowledge partner. This campaign celebrates “Jal Diwali” and commences from, 7th November, 2023. It will continue till 9th November, 2023.

The campaign aims to provide a platform for the inclusion of women in water governance. They will be given first-hand knowledge about water treatment processes through visits to Water Treatment Plants (WTPs) in their respective cities. These visits will elucidate the vital procedures involved in delivering clean and safe drinking water to households. Additionally, women will gain insight into water quality testing protocols which ensure that citizens get water of the required quality.

Jal Diwali Campaign Specifications

Objectives of Jal Diwali Campaign

• To provide a platform for the inclusion of women in water governance.
• To give women first-hand knowledge about water treatment processes through visits to Water Treatment Plants (WTPs) in their respective cities.
• To elucidate the vital procedures involved in delivering clean and safe drinking water to households.
• To provide insight into water quality testing protocols which ensure that citizens get water of the required quality.
• To instill a sense of ownership and belonging among women towards water infrastructure.
• To empower women with knowledge about water treatment processes and infrastructure.
• To enhance their ability to ensure access to safe and clean drinking water for their households.
• To address issues of gender equality by promoting inclusivity and diversity in sectors traditionally dominated by men.

Women for Water, Water for Women Campaign

The “Women for Water, Water for Women Campaign” is a progressive initiative launched by the Ministry of Housing and Urban Affairs (MoHUA) in partnership with the Ministry’s National Urban Livelihood Mission (NULM) and the Odisha Urban Academy.

The campaign celebrates “Jal Diwali” and aims to empower women in water governance. Women will be given first-hand knowledge about water treatment processes through visits to Water Treatment Plants (WTPs) in their respective cities. The overarching goal of the campaign is to instill a sense of ownership and belonging among women toward water infrastructure. The campaign is part of the Atal Mission for Rejuvenation and Urban Transformation (AMRUT) and has the potential to create positive community impact and serve as a model for future initiatives.

Phases of Jal Diwali Campaign: Phase 1

The “Women for Water, Water for Women Campaign” is being launched in phases. The first phase of the campaign, known as “Jal Diwali,” will include participation from all states and union territories (except those under the Model Code of Conduct). It is expected to involve more than 15,000 Self Help Group (SHG) women from across the country.

During this phase, women will visit water treatment plants to learn about water treatment processes and quality testing protocols. The focus areas of the campaign include familiarizing the women with the functioning of Water Treatment Plants and water testing facilities, promoting inclusivity and involvement through souvenirs and articles created by Women SHGs, and educating the women about the AMRUT scheme and its impact on water infrastructure. The anticipated outcomes of the campaign include increased awareness and knowledge on water treatment, a sense of ownership and responsibility, promotion of inclusivity, empowerment of SHGs, positive community impact, and a model for future initiatives.

Jal Diwali Campaign importance

• The campaign aims to empower women in water governance.
• Women will be given first-hand knowledge about water treatment processes through visits to Water Treatment Plants (WTPs) in their respective cities.
• The overarching goal of the campaign is to instill a sense of ownership and belonging among women toward water infrastructure.
• The campaign is part of the Atal Mission for Rejuvenation and Urban Transformation (AMRUT) and has the potential to create positive community impact and serve as a model for future initiatives.
• The anticipated outcomes of the campaign include increased awareness and knowledge about water treatment, a sense of ownership and responsibility, the promotion of inclusivity, empowerment of Self Help Groups (SHGs), a positive impact on communities, and serving as a model for future initiatives.

Jal Diwali Campaign UPSC

The “Women for Water, Water for Women Campaign” is a progressive initiative launched by the Ministry of Housing and Urban Affairs (MoHUA) in partnership with the Ministry’s National Urban Livelihood Mission (NULM) and the Odisha Urban Academy. The campaign celebrates “Jal Diwali” and aims to empower women in water governance. Women will be given first-hand knowledge about water treatment processes through visits to Water Treatment Plants (WTPs) in their respective cities. The overarching goal of the campaign is to instill a sense of ownership and belonging among women towards water infrastructure. The campaign is part of the Atal Mission for Rejuvenation and Urban Transformation (AMRUT) and has the potential to create positive community impact and serve as a model for future initiatives.

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