Case Study of the Day: Floriculture: Maharashtra

Background

• The interventions in the Palghar District of Maharashtra, for the implementation of the ‘Small Scale Floriculture Business Model‘, have resulted in an impactful ‘Flower Value Chain’.

About the Floriculture Model

• The following prevalent situation in the Palghar region demanded a change to better farmers’ lives:
  • Situated in the Western Ghats and one of the tribal regions in Maharashtra, Agriculture in the region is predominantly rain-fed.
  • Due to low productivity, farm production is not enough to feed the families for the entire year and hence during the off-season, tribal families migrate to nearby cities in search of wage labour.

• Under Floriculture, Jasmine Cultivation was introduced in 2017, with the following Key strategies and Interventions:
• The advantages of the model include:
  • It can be practised on sloppy, wasteland
  • Limited seed capital required
  • It ensures round-the-year income
  • More value additions resulting in greater potential from farming
• The Value Chain that has resulted in increased income for farmers is as below:

• The impact of the model is evident from increased income and production to the farmers

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